Customers / Users / Payers

Customers / Users / Payers Freet, Paul Who's the customer? User? Payer? How are they different? Why do they buy? How can you reach them? How is a business customer different from a consumer? What's a multi-sided market? What's segmentation? What's an archetype? Presented on January 27, 2016 at 11:00 a.m. in the TSRB Banquet Hall.; Paul Freet teaches entrepreneurship for the National Science Foundation and at universities throughout the southeast. Paul also works with professors and researchers at Georgia Tech to create startup companies based on their research. He was the founder and CEO of VC-backed ATDC graduate company Racemi.; Runtime: 48:30 minutes

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